Check@5 has been updated!
The Check@5 Campaign, a co-branded campaign, supports your efforts to educate your customers about the potential for Same Day ACH payments to move money out of their accounts faster than they expect by providing a turn-key toolkit for financial institutions. Now, we've added new materials to this toolkit, including social media posts and ads targeted to millennial customers and an internal FAQ document on Same Day ACH. The updated toolkit is available for download and offers turnkey resources for you to modify, adapt, and use with your customers. If you've not yet downloaded the basic Check@5 toolkit, you can do so here.
What is Check@5?
NEACH has created Check@5, a co-branded campaign to support your efforts to educate your customers about the potential for faster payments to move money out of their accounts more quickly than they expect.
Check@5 signifies a call-to-action, urging customers to get used to checking their accounts at the close of business each day, to get a good sense of their balance.
Why do my customers need Check@5?
On September 15, 2017, Same Day ACH debits will go live, meaning customers’ money has the potential, for the first time, to leave their accounts within hours of initiating a payment, which may lead to questions and concerns. While the world has picked up its pace, one thing remains consistent: no one wants money to move out of his or her account faster.
What benefits does Check@5 have for my institution?
Beyond simply preparing customers for Same Day ACH debits, Check@5 has positive impacts on everything from fraud monitoring to encouraging habits that increase in importance as payments further speed up. It’s a strategic campaign that leverages a milestone, the implementation of Same Day ACH debits, to create behaviors that will benefit your institution in the long run.
How do I join the Check@5 movement?
NEACH has created a group of tools and resources, including key customer communication pieces that can be co-branded and leveraged by financial institutions. This toolkit is available for download, offering turn-key resources for you to modify, adapt, and use with your customers.