9 Module Online Course

Treasury and Payments Academy (TAPA)

April 2026

In collaboration with Turningpoint Communications

AVAILABLE

April 2026

9 course series

PRICE

$1,800

NEACH Member Pricing

PURCHASE

Register

One purchase. Full institution access. 

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Review the program details, outcomes, curriculum, and pricing—all in one place.

Treasury Management Training that Drives Results.

Grow portfolios. Sell smarter. Become the advisor clients trust.

 

Developed in partnership with Turningpoint Communications, NEACH's Treasury and Payments Academy (TAPA) delivers a comprehensive, practical curriculum for financial professionals who need more than product knowledge. TAPA focuses on insight, strategy, and real-world application—equipping teams with tools and frameworks they can use immediately.

 

Win More Business

Move from product pitching to problem-solving by mastering discovery, stakeholder alignment, and objection-handling.

Deepen Client Relationships

Position your bank as a strategic partner, delivering long-term value beyond transactions.

Become a Trusted Advisor

Understand how treasury impacts working capital, liquidity, and growth — and guide smarter financial decisions.

Overview

Today’s commercial clients expect strategic guidance on liquidity, risk, and working capital—not just transactional banking. Financial institutions that meet this demand stand out, build stronger relationships, and drive sustainable revenue growth. Doing so requires confidence, insight, and the ability to clearly connect treasury solutions to business outcomes.

 

The Treasury and Payments Academy equips professionals who consult, sell, and service commercial clients to lead more effective client conversations. Through interactive learning, real-world examples, and practical frameworks, participants learn to translate treasury expertise into meaningful client value—helping them win business, strengthen partnerships, and enhance their institution’s competitive edge.

 

Developed in collaboration with Turningpoint Communications and delivered by experienced instructors, TAPA bridges the gap between technical knowledge and strategic application. This program provides actionable insights you can apply immediately – helping you win more business, strengthen client partnerships, and elevate your institution’s competitive edge.

 

Program curriculum

Nine focused modules are delivered online in a flexible, self-paced format beginning April 2026 and remain available through December 31, 2026.

MODULE 1

Why Treasury Management?

This session explores the vital role treasury management plays in enhancing financial health, optimizing liquidity, and supporting business growth. Participants are introduced to key treasury and finance concepts, including cash management, short-term investments, and operational efficiencies. The session provides a foundational understanding that prepares professionals to apply treasury principles in real-world scenarios and serves as a stepping stone for deeper learning in subsequent courses.

At the end of this session, attendees will be able to:
• Define treasury management and its core functions within a business.
• Explain how effective treasury management optimizes liquidity and supports strategic growth.
• Identify the key benefits treasury management offers to commercial clients and their banks.
• Describe the relationship between treasury services, deposit growth, and bank profitability.

MODULE 2

Day in the Life of a Corporate Treasury Team

This session provides insight into the daily operations, priorities, and challenges of corporate treasury departments. Participants explore typical workflows, cashflows, and industry-specific nuances, learning how treasury management solutions support real-time decision-making. The session equips participants with practical knowledge to understand treasury operations, identify opportunities to optimize processes, and strengthen collaboration between treasury and financial institutions in managing corporate payments and liquidity effectively.

At the end of this session, attendees will be able to:
• Describe the typical daily responsibilities and workflows of a corporate treasury department.
• Identify the key priorities and pressures that drive a treasury team's decision-making.
• Analyze how treasury management solutions are applied to solve daily operational tasks.
• Explain how cash flow nuances differ across various industries.

MODULE 3

Who Are You Selling Treasury Management Solutions To? What Do They Need to Know?

This session helps financial institutions understand the priorities of CFOs, treasurers, controllers, and small business owners when evaluating treasury services. Participants learn to identify stakeholder needs, tailor messaging to each audience, and communicate effectively to align solutions with client goals. The session provides practical strategies to avoid common pitfalls, strengthen client engagement, and position treasury offerings in a way that resonates with diverse decision-makers.

At the end of this session, attendees will be able to:
• List the different financial roles within a client's organization (e.g., CFO, Treasurer, Controller).
• Compare the unique priorities, challenges, and perspectives of various financial stakeholders.
• Develop targeted value propositions that resonate with the specific needs of each stakeholder.
• Analyze how to adapt communication style and focus to effectively engage different decision-makers.

MODULE 4

Treasury Management Sales Discovery

This session helps participants master techniques for uncovering client challenges, opportunities, and goals through intentional discovery conversations. Participants learn how to build trust, ask strategic questions, and apply active listening skills to lay the foundation for solution-focused selling. The session equips professionals with practical strategies to strengthen client relationships, identify needs effectively, and position products or services that deliver value while fostering long-term engagement.

At the end of this session, attendees will be able to:
• Demonstrate strategic questioning techniques to uncover a client's primary financial challenges and goals.
• Use active listening skills to identify opportunities for treasury solutions during client conversations.
• Formulate a discovery plan to build trust and guide a consultative sales discussion.
• Differentiate between a client's stated needs and their underlying operational challenges.

MODULE 5

Overcoming Treasury Management Sales Objections

This session helps participants build confidence in addressing objections related to cost, product complexity, and change management. Participants learn practical techniques for reframing conversations, presenting solutions persuasively, and maintaining productive dialogue with stakeholders. The session provides actionable strategies to navigate challenges, overcome resistance, and advance discussions effectively, equipping participants with skills to support successful adoption of new initiatives or products.

At the end of this session, attendees will be able to:
• Identify common client objections related to cost, complexity, and implementation.
• Categorize objections to diagnose the root cause of a client's hesitation.
• Apply persuasive reframing techniques to address specific concerns and maintain positive momentum.
• Develop value-based responses that justify the cost and benefits of treasury solutions.

MODULE 6

Treasury Management Solutions to Business Challenges

This session explores how treasury tools address operational priorities and challenges, including cash flow optimization, collections, disbursement, concentration, short-term investments, funding efficiency, and risk management. Participants examine real-world scenarios demonstrating how tailored solutions enhance operational efficiency, visibility, and control. The session equips professionals with practical strategies to apply treasury tools effectively, strengthen decision-making, and support clients in achieving both financial and operational goals.

At the end of this session, attendees will be able to:
• Identify common business challenges related to cash flow, risk, and operational efficiency.
• Match specific treasury management solutions to corresponding business challenges, such as collections, disbursements, and concentration.
• Analyze real-world scenarios to determine how a tailored treasury solution can improve financial control.
• Explain how treasury tools enhance visibility and efficiency for a corporate client.

MODULE 7

Working Capital / Cash Conversion Cycle / Capital Strategy / Payment Terms / Discounts

This session explores key financial levers that influence liquidity, profitability, and growth. Participants connect working capital concepts to practical strategies for managing cash flow, negotiating terms, and optimizing returns. The session also highlights approaches to reduce costs and maximize operational efficiency, providing actionable insights that help financial professionals apply these strategies to strengthen business performance and support long-term financial objectives.

At the end of this session, attendees will be able to:
• Define key financial concepts, including working capital, cash conversion cycle, and payment terms.
• Analyze the impact of different capital strategies and payment terms on a company's cash flow.
• Calculate the cash conversion cycle to assess a client's liquidity efficiency.
• Recommend strategies to optimize working capital using treasury management tools.

MODULE 8 

Treasury Management as an Extension of Community Bank Service Offerings

This session helps participants position treasury management as a valueadded service that strengthens client relationships and enhances the bank’s reputation. Participants explore strategies to promote these services internally and externally, highlight their benefits, and differentiate the institution in a competitive marketplace. The session provides practical insights to champion treasury solutions effectively, drive client engagement, and reinforce the bank’s role as a trusted partner in financial management.

At the end of this session, attendees will be able to:
• Explain how treasury management services can differentiate a community bank in the market.
• Formulate a plan to champion treasury management services to internal partners and leadership.
• Assess how offering treasury solutions can deepen existing client relationships and increase loyalty.
• Articulate the value proposition of treasury management for the bank's commercial clients.

MODULE 9

Treasury Management Banking Relationship Management

This session explores strategies to build long-term banking partnerships grounded in value, transparency, and proactive service. Participants examine the benefits of positioning the bank as a trusted advisor rather than a vendor in treasury and client relationships. The session provides practical insights for fostering trust, enhancing client engagement, and strengthening relationships that support mutual growth, operational success, and sustained institutional value.

At the end of this session, attendees will be able to:
• Differentiate between a transactional vendor relationship and a trusted advisor partnership.
• Develop strategies for proactively adding value to client relationships beyond product sales.
• Assess the key components of a successful and profitable banking relationship from both the client and bank perspective.
• Formulate a relationship management plan to enhance client loyalty and long-term profitability.

What makes this program different

Integrated Treasury &
Advisory Skills

Unlike traditional training, TAPA combines treasury expertise with consultative selling skills—so participants don’t just understand solutions, they know how to apply them to solve real client challenges.

Real-World,
Actionable Learning

Through case studies, practical frameworks, and interactive exercises, TAPA bridges the gap between theory and practice, giving professionals tools they can use immediately with clients.

Designed for All 
Banking Roles

TAPA is built to support a full spectrum of professionals—ensuring everyone on the team can confidently deliver strategic guidance and build trusted client relationships.

Faculty and Speakers

Laurel Egan Kenny, MSCM, MBA, Cert. Executive and Performance Leader
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/ Categories: Faculty and Speakers

Laurel Egan Kenny, MSCM, MBA, Cert. Executive and Performance Leader

President
Turningpoint Communications

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FAQs

Can multiple departments participate under one registration?

Yes. One registration provides access for your entire institution.
Once your organization is registered, all relevant departments and team members may participate without needing separate enrollments.

 

 

Who leads instruction?

Laurel Egan Kenny, MSCM, MBA, Cert. Executive and Performance Leader, President of Turningpoint Communications

Laurel Egan Kenny, MSCM, MBA, is President of Turningpoint Communications, a national treasury management-focused consulting firm promoting clients’ best practices and thought leadership, as well as engaging their key constituents in compelling ways – through education, in marketing and sales communications, at strategic events, in the media and in the communities they serve. In short, Laurel helps her clients to sell themselves; sell solutions; and to sell value.

Specifically, Laurel works closely with treasury management organization’s leadership to bring about efficiencies, improve sales team performance, support the go-to-market / sales enablement strategies, market / promote the organization, its brand and its people through educational means. Laurel brings her vast experience in business development strategy, marketing strategy, go to market tactics and tools, and trainings to her clients. Turningpoint clients consistently share that Laurel is dynamic, her education memorable, and her tools are useful and stand the test of time.

Laurel founded Turningpoint after 13 years building and leading marketing and sales teams for two large, Boston-based global Fortune 100 financial services firms in wealth and treasury management divisions. Laurel built out, led and grew the commercial marketing and business development servicing discipline at Sovereign Bancorp (now Banco Santander) and, as a founding member of a corporate entrepreneurial wealth management division at State Street Corporation, she served as a member of a business development and relationship management team that grew assets under administration from $0 to $150 Billion in two years.

Laurel leads and shares her marketing / communications and management talents locally, regionally and nationally, serving multiple Boards of Directors for regional Association for Financial Professionals organization, including those in Atlanta, Nebraska, Texas and Southern California. She is past President and 13 year and current Board member of the Marshfield Chamber of Commerce and the South Shore (Boston, MA) Young Professionals. She also led a four-year management, marketing and management turnaround of the South Shore Chamber of Commerce (restored to one of 10 A+ accredited chambers in the country by American Association of Chambers of Commerce) as Chief Operating Officer.

Laurel presents nationally on treasury and financial topics, as well as on marketing, communications, leadership and business development best practices. She earned three degrees:  MBA, MS (Communications Management) and BA (English and Communications), from Simmons University, Boston and two professional certifications from Cornell University: Executive Leadership and Performance Leadership. She lives south of Boston, Massachusetts with her family and enjoys boating, gardening, skiing and other outdoor activities.

 

 

How long do we have access to courses and materials?

Course materials, recordings, and resources are available from the date of purchase through December 31, 2026.

 

 

Can our organization become a reseller of this program?

Yes—there are opportunities to resell this program.
Organizations interested in offering the curriculum to their own members, clients, or networks can become authorized resellers. To explore partnership options, pricing, and reseller support packages, please contact Elyssa Morgan at membership@neach.org.

 

 

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2.

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3.

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